For this campaign, we set out to elevate St. George Spirits beyond its established reputation in Bay Area bars by bringing its signature gins directly to the people. Our concept revolved around showcasing the brand’s three distinct gins in three iconic San Francisco locations, carefully selected to match each gin’s unique characteristics. By immersing the brand in the city’s cultural and tourist hotspots, we aimed to create an engaging and memorable experience for both locals and visitors.

Our approach included placing visually striking posters around the selected locations, drawing attention to the campaign, and inviting passersby to explore a curated tasting menu. This hands-on experience allowed people to connect with the craft behind St. George Spirits while discovering the nuanced flavors of each gin. By bridging the gap between well-known bar presence and direct consumer engagement, this campaign positioned St. George Spirits as more than just a go-to choice for bartenders—it became a brand that locals and tourists could experience firsthand.