Initially inspired by Paris’s iconic association with “bright lights” in art and architecture, we discovered that the name “La Ville-Lumière” stemmed from the city’s long history of innovation. It was the birthplace of enlightenment — a mecca for poets, scientists, engineers, and more. This rich backstory became the perfect inspiration for the Showroom’s identity.

Our bright color palette and transparent letterforms represent Google’s collaborative nature and that intersection of ideas - connecting Paris’s storied past with a bold, innovative future.