TentuPlay is one of the products under Sentience Inc., which lets gaming companies gather user behavioral data to improve their game and users’ gaming experience.

In rebranding TentuPlay, I aimed to visually capture their mission of guiding and enhancing the gaming experience—just like a lighthouse for players and developers. Inspired by their name, derived from ‘Tend to Play,’ I crafted a design language that reflects their passion for making gaming more intuitive and enjoyable.

Through a bold color palette, modern typography, and dynamic design elements, I translated their commitment to innovation, user engagement, and analytics into a cohesive visual identity. Every detail was carefully designed to ensure a seamless brand experience, allowing TentuPlay to stand out as a leader in the gaming industry.