TentuPlay –
New Logo & Visual Identity
TentuPlay is one of the products under Sentience Inc., which lets gaming companies gather user behavioral data to improve their game and users’ gaming experience.
In rebranding TentuPlay, I aimed to visually capture their mission of guiding and enhancing the gaming experience—just like a lighthouse for players and developers. Inspired by their name, derived from ‘Tend to Play,’ I crafted a design language that reflects their passion for making gaming more intuitive and enjoyable.
Through a bold color palette, modern typography, and dynamic design elements, I translated their commitment to innovation, user engagement, and analytics into a cohesive visual identity. Every detail was carefully designed to ensure a seamless brand experience, allowing TentuPlay to stand out as a leader in the gaming industry.
Vision
Empowering game developers with intelligent tools that enhance player experiences and engagement.
Mission
Providing innovative gaming analytics and user segmentation solutions that make gaming more intuitive, enjoyable, and rewarding.
Brand Promise
A seamless, data-driven gaming experience that helps developers optimize engagement while keeping players at the heart of every decision.
Brand Values
Innovation
Pushing boundaries in gaming analytics & technology.
Creativity
Designing experiences that are both functional & engaging.
User-Centricity
Prioritizing players and developers in every solution.
Consistency
Ensuring a cohesive and recognizable brand identity.
The blog is also redesigned with a new look & feel
As part of the brand identity update, TentuPlay’s separate blog website has now been integrated into the main website with a new design for better user flow.
Additionally, to align with the new look and feel, the thumbnail design for each post has been refreshed.
